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Overview of Work Experience

Over 20 years of design, publishing, advertising and marketing.

JOSEPH M. POWELL has 20 years of graphic design, publishing, advertising and marketing work experience with an emphasis on creative direction and desktop publishing. Strengths include the ability to create a positive vision, manage projects and staff and has an extensive background in computer graphics. Presently establishing Joseph M. Powell as a reliable resource for web design and internet marketing.

Principal, Joseph M. Powell (1996 – present)
Concentrating on Internet Marketing with Web Design to support my efforts, I have instituted many marketing campaigns to create and increase my clients' corporate and product audience awareness.

Communications Director, Focus:IMPACT Corp. (2000 – 2001)
Brought on board to develop a corporate identity, led teams to create corporate standards, marketing collateral, and internet and intranet capabilities. Participated as a key player in focusing on a vision, communicating a mission, and developing initiatives to plan strategies.

Creative Director, What-A-Concept! (1997 – 1998)
Created corporate identities and advertising campaigns for Doral Hospital and Deering Hospital. Aided in the design development of Ray-Ban's South American fall campaign and standardized corporate promotions for PineBank.

Art Director for the Office of Publications, Duke University Medical Center & Health System (1994 – 1996)
Working with a staff of designers to help produce various publications and advertising/marketing campaigns, including a web site. Involved in creating and instituting an identity program for the Medical Center and its affiliates, helped to shape the look of the Duke Health System.

Art Director, Christian & Associates (1992 – 1994)
Clientele included North Hills Mall (print ads, direct mail, radio, and POPs), South Square Mall (print ads, direct mail, radio, and POPs), University Mall (print ads and POPs), Golden East Shopping Center (television, radio, print ads, POPs, and direct mail), Victoria Mall (direct mail, POPs, radio, and print ads), Christians (direct mail, POPs, and print ads), and Nowells (television, radio, and print ads).

Graphics Manager, Crain Communications (1990 – 1992)
Created and managed the informational graphics department. Along with my staff and our Macintoshes we incorporated an internal full service agency by producing major advertising and direct marketing campaigns, several independent publications, promotional materials for the sales staff and illustrations and graphics for the 75 year old independently owned publishing corporation and their vastly different business publications. Publications include: Crain's New York Business, Advertising Age, Creativity, Pensions & Investments, and City & State.

Special Projects
Advertiser Syndicated Television Association: produced magazine
MTV: designed a page in awards magazine

Contract Artist, Lincoln National Corporation (1988 – 1990)
Working with Corporate Communications to produce internal and external promotional materials for the nation's seventh largest multi-line insurer and financial services corporation and their subsidiaries. Responsibilities included art direction, design, production, copy editing, and employee computer training. Subsidiaries include American States Insurance Companies, The Lincoln National Life Insurance Company, Individual Products Division, Employee Benefits Division, Security-Connecticut Life Insurance Company, and The Lincoln National Investment Management Company.

AWARDS
1995 PICA Design Awards, Raleigh, NC, Guest Suites Brochure and Duke Nursing Booklet.
1991 International Mercury Awards, New York, Gold in the category of Promotion/Marketing for Ad Age's BIG Campaign. And Bronze in the category of Computer Generated Illustration for Ad Age's Cable '91 cover art.

EDUCATION
BFA in Design, Western Carolina University, NC (4 year, full scholarship)

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